[“Good Day for Dreaming”by Ruelle playing] Hello and welcome back to Apple Park. I am so glad you could join us today. Just last month we were hereto introduce some great new products: Apple Watch Series 6, Apple Watch SE, as well as the eighth-generation iPad and the all-new iPad Air. And we’ve got some morehuge announcements for you today. So let’s get started withan exciting new product for the home we know you’re going to love. This year, our homes have becomeeven more important in our daily lives. So it’s critical that the technologywe choose for our home provides a truly great experience. When we approachdesigning products for the home, we focus on three key attributes: First, they must be easy to use, from the initial setupto the way you interact with it every day.And we design our products to work bettertogether, seamlessly and intuitively. We also design them to be secureand to protect your privacy. Because you should be the one in controlof how your personal data is used. We applied these principleswhen we created HomePod. HomePod is a breakthrough speaker that combines precise, high-fidelity soundwith the intelligence of Siri. It provides an entirely new way todiscover and interact with music at home. And now we want to bring this experienceto even more people. So today, I’m excited to introducethe newest addition to the HomePod family. And I’d like to show it to you now. [“I’m Ready to Rock That”by Bonti playing] [volume decreases] This is HomePod mini. And here’s Bob to tell you all about it. [music continues] I’m so excited to tell youabout HomePod mini. It’s an incredible smart speaker, with a compact, elegant designthat’s perfect for your home.It’s wrapped in a beautiful, seamlessmesh fabric that not only looks great, but was created specificallyfor its acoustic performance. On top of HomePod miniis a backlit touch surface that provides controlsfor volume, play/pause, and even illuminates when you invoke Siri. But the design is just the beginning. In creating HomePod mini, we thought carefully aboutwhat you want from a smart speaker. First, you want amazing soundthat ensures your music, podcasts and everything you listen tosounds incredible. Next, you want a world-classintelligent assistant that helps you wherever you are. And as our homes become smarter, you want it to serveas the brain of your smart home, orchestrating and controllinga wide range of devices.And finally, because it’s your home,you want a smart speaker that puts your privacyand security at the forefront. All this is exactly what HomePod miniis designed to deliver. And to tell you moreabout how we made this happen, let me pass it to Dave and Yael. At Apple, we have a passion for music, so we knew HomePod minihad to sound amazing. We started by custom-designingevery acoustic element. We created a full-range dynamic driver that delivers high outputwhile keeping distortion to a minimum and developed a pair of high-excursion,force-cancelling passive radiators that enable amazing bass response.We also crafted an acoustic waveguide to deliver a consistent,360-degree sound experience, enabling you to placeHomePod mini anywhere. In order to get truly big soundout of this compact design, we combined itwith the powerful Apple S5 chip and advanced software which all togetherenables something we call… computational audio. Even before you hear the first note, HomePod mini is analyzingthe unique characteristics of the music and applying complex tuning modelsto optimize loudness, adjust the dynamic range, and control the movement of the driverand passive radiators in real time. And all this happensover 180 times a second. The result is an audio experienceunheard of in a speaker this size and one only Apple can deliver. Now, bringing amazing sound into your home isn’t just aboutbreakthrough audio quality.It’s also about letting youenjoy that sound throughout your house. Multiple HomePod mini speakers can play perfectly in syncacross your entire house. That’s great for entertaining or keeping up with your favorite podcastas you get stuff done. And when you place two in the same room, they’ll intelligentlybecome a stereo pair, filling your spacewith rich, enveloping sound. [“Ferris Wheel” by Sylvan Esso playing] And to make HomePod mini the ultimate smart speakerfor iPhone owners, later this year, you’ll get a newHandoff experience that’s truly magical. Using the U1 Ultra Wideband chip, which we introduced in iPhone last year, HomePod mini can understand,with high precision, when your iPhone is nearby.Bring iPhone close to HomePod mini and you’ll get visual, audibleand haptic effects… [hip-hop playing] …so it feels like your devicesare physically connected as music flows from one to the other. And of course, HomePod minican play all of your favorite content. In addition to Apple Music, you can listen toall your favorite podcasts, along with thousands of radio stations from iHeartRadio, RADIO.COM and TuneIn. And in the coming months, you’ll be able to use servicesfrom providers like Pandora and Amazon. And because HomePod minihas the power of Siri, anyone in the home can askto play an artist, album or track, hear a playlist,or even search for music by lyrics. Hey Siri, play the song that goes,”feeling good, never stressed.” Here’s “Sunday Best” by Surfaces. [upbeat music playing] Siri on HomePod minibrings you the music you love and helps you discover new favorites.But of course, Siri does morethan just play your favorite music. To tell you more, here’s Yael. Siri is what makes a smart speaker,well, smart. Siri was the first mainstreamintelligent assistant, and todayit’s the most popular in the world, available on over a billion devices and handling over 25 billion requestsa month. And Siri keeps getting better. In the past three years,Siri’s gotten faster and more concise. Speech recognition is twice as accurate. And Siri knows over 20 times more facts. Together, Siri and HomePod mini do everything you’d expectfrom a smart speaker, from multiple timers and alarmsto weather reports to answering the random questionskids think up. But what really sets HomePod mini apart is Siri’s deep integration with iPhone. Using Siri, HomePod minican access the apps on your iPhone to send a message,check your calendar, make a call, even find your iPhone. And because of this, you’ll be able to ask HomePod minifor a personal update with just a single request. Hey Siri, what’s my update? Good morning, Jumi. It’s currently sunny and 72 degrees. Your first event is at 11:00 a.m.,gallery visit. You have one upcoming reminder: call Zoe. Of course, your voiceisn’t the only voice in your house.Siri knows that and can recognize the voicesof each member of your household so that everyone getstheir own personal experience. Hey Siri, what’s my first class today? Hey Siri, text Anika,”I’ll pick you up in ten.” Hey Siri, play my Favorites mix. Okay, Moe. Favorites mix now playing. And deep integration with iPhone also enables a magical experiencewith CarPlay. Ask HomePod mini what time Target closes and a Siri suggestionautomatically appears in CarPlay, so when you hop in the car,the route is ready and waiting for you. With the intelligence of Siri, HomePod mini helps youget things done around the home. Next, let’s turn to the smart home. When it comes to your home,you want comfort and convenience without complexity. So with HomePod mini,we’ve made the smart home simple. HomePod mini automaticallyintegrates with the Home app so you can control all of your HomeKitaccessories with just your voice. You can ask to turn down the heat, lock the doors, dim the lights, or even set a scene… [Jumi] Hey Siri, good morning. Good morning.The scene is set. [Garten] …to control multipleaccessories with a single voice command. And if you’re just getting startedwith your smart home, the new Discover Tab in the Home app makes it easy to findall kinds of great smart home accessories to control lighting,security, comfort and more. One of the most important partsof the smart home is communicating with your family, which is why we created… Intercom. Intercom lets you quicklysend a message from one HomePod to another in a different room or to multiple rooms throughout your home.Hey Siri, tell everyone,”We’re late. Let’s go!” [HomePod mini chimes] [Moe] We’re late. Let’s go! Hey Siri, reply,”I’m just getting my jacket.” But what’s really excitingis that we’ve taken it a step further and designed Intercomto also work with your iPhone, iPad, Apple Watch and even CarPlay, something only Apple can do. You’ll get a home intercom systemthat goes everywhere with you. [Moe] Ask everyone,”Who’s hungry? I’ve got pizza.” [Garten]The message will automatically play on HomePod speakers throughout the home, and a notification will appearon your family’s personal devices.And Intercom messageswill play on AirPods as well, so you can alwaysget your kid’s attention. Reply, “You read my mind.” [“JEWELZ” by Anderson .Paak playing] Intercom helps connectthe members of your home in an entirely new way. We’re so excited about how HomePod mini brings the power of Siri intelligenceto your smart home. Back to Bob. Not only is HomePod minipacked with great features, like every Apple product it’s designed with your privacyand security in mind. Nothing you say is sent out of your homeuntil you activate Siri with a touch or it hears those magic words, “Hey Siri.” And your requestsare not associated with your Apple ID, and you choose whether Applesaves your audio recordings. Personal requests only workwhen your iPhone is home with you, and all communication with smart homeaccessories uses strong encryption.We can’t wait for you to enjoythe incredible experiences the new HomePod mini brings to your home. It comes in both white and space gray, and I’m thrilled to announcethat HomePod mini will be available for just $99. And you can order HomePod miniNovember 6th, and it will start shippingthe week of November 16th. So that’s HomePod mini. With the power of computational audio, a world-class intelligent assistant, great features like Intercom and tight integrationwith your favorite Apple devices.And now back to Tim. Now let’s talk about iPhone. iPhone is an incredibly powerfuland personal device. It’s the product we use the mostevery day. With amazing capabilities,iPhone has changed our lives and has never beenmore indispensable than it is now. It’s been another big year for iPhone. Ever since its launch, iPhone 11 has beenthe most popular smartphone in the world. People love their iPhones. iPhone has led the industryin customer satisfaction every year since it was first introduced. There’s so much that peoplelove about their iPhones.They love how easy it is to use, how it connects people in personal ways, how it elevates photography, keeps us informedand keeps us entertained. With a powerful ecosystem of appsin the App Store, iPhone enables people to domore and more things every day. And users can trust that iPhoneis designed to do all of this while protectingtheir security and privacy. Every decade,there’s a new generation of technology that provides a step changein what we can do with our iPhones. The next generation is here. Today is the beginningof a new era for iPhone. Today we’re bringing 5G to iPhone. This is a huge moment for all of us,and we’re really excited. 5G will bring a new level of performancefor downloads and uploads, higher quality video streaming,more responsive gaming, real-time interactivity and so much more. 5G networks are more advanced, with lower latencyand less network congestion. So you can get higher network speedseven in densely populated areas. And 5G even helps protectyour privacy and security, since you won’t need to connectto unknown, unsecured, public Wi-Fi hotspots as often.Each generationof cellular network technology on iPhone has enabled breakthrough innovations and entirely new opportunitiesfor our developers and our users. And 5G is the most exciting step yet. For so many people, this all becomes realwith 5G coming to iPhone. As you know,iPhone provides seamless integration of world-class hardwareand world-class software. What you may not know aboutis the incredible collaboration between Apple and our carrier partnersaround the world to ensure iPhone usersget the best possible experience. We’re fortunate today to haveone of our closest partners join us. I’d like to welcome Hans Vestberg,Chairman and CEO of Verizon, here to Apple Park. Hans, this really is a big day. And our teams have donesome amazing work together. I want to thank youand the whole Apple team for a fantastic collaborationleading up to this historic moment. Until now, most people have takena “wait and see” approach to 5G.They’ve been waiting for 5G to get real… with the network coverage they expect, the incredible performancethey have been promised, and the devices they love. Well, today with iPhone, the wait is over. 5G just got real. Of course,what’s the most exciting part for me as a guy who has worked in networkingfor 25-plus years? That fact that for the first time ever, iPhone can now accessVerizon’s 5G Ultra Wideband. It’s built with large quantitiesof mmWave spectrum that enable unprecedented performance. 5G Ultra Widebandhas already been recognized as being the fastest 5G in the world. And it’s getting even faster. Our 5G network now gives youdouble the peak download speeds: over 4 gigabits per seconds todayin ideal conditions and even higher over time. And double the upload speedsat over 200 megabits per second. So whenever you’re watchinga high-definition movie or you’re planning business workflowswith real-time augmented reality, you can be sure thatthere’s no faster 5G anywhere on earth.5G Ultra Wideband has, also,a massive capacity. We’re building it to help removebottlenecks in crowded places where thousands of peopleuse their phones at the same time. Because one daywe’ll be safely back in those places. And so, we’re nearly doublingour 5G-enabled stadiums, venues, airports, train stations, and lighting up some ofthe busiest locations in the country. This enables amazing things, like reinventingthe in-stadium fan experience with our NFL partners. The new Verizon 5G SuperStadiumexperience in the NFL app lets fans see and feel the action from up to seven camera angles,including views from players’ eyes, and an immersive augmented realitylike never before. We’re excited for NFLto be rolling this out to many stadiums through the course of the season. And finally, 5G Ultra Widebandprovides you with super low latency, so experiences like multiplayer gaming feel like they’re happeningin near real time, freed from the confines of your home.Together with Apple, Verizon has partnered with one ofthe world’s leading gaming companies for some exciting newsthat you’ll hear about later today. To make this incredible experienceavailable to more people, we’re doubling downon our fastest network, the 5G Ultra Wideband, with double the coveragein existing cities like New York, Chicago, Los Angeles, and expanding into new citieslike Philadelphia and San Francisco, with 60 cities by year-end. In addition to our5G Ultra Wideband network, we have an extensive 5G network. And today, we’re excited to announce that Verizon is turning onour 5G Nationwide network, reaching more than 200 million peopleacross more than 1,800 cities and towns. So, all of the pieceshave now come together: the coverage of 5G Nationwide, the unprecedented performance of5G Ultra Wideband in more and more cities, the reliability you expect from Verizon.With the first 5G iPhoneon the 5G America has been waiting for, we can finally say, 5G just got real. Hans, this is definitelythe start of something big. Thank you for joining us, and thank you for all the great workwe’re doing together. We are very excited about 5G on iPhone, and we’re going to introduce 5G across our entire lineupof new iPhone models today. So now I’d like to show youthe very first iPhone with 5G. Introducing iPhone 12. To tell you all about it,I’d like to hand it over to Kaiann. Let’s take a closer lookat iPhone 12 with 5G. It has an all-new designthat’s simply stunning. It has smooth, flat edges, allowing the aluminum frame and glassto stay flush, front and back, creating this unique uniform construction.Inside and out, iPhone was re-architected to pack in new technologiesinto a smaller form factor. iPhone 12 was designed with 5G in mind, including the position of all-new antennaswhich go around the aluminum frame. The design looks amazingin five stunning new colors: black, white, (PRODUCT)RED, greenand a gorgeous blue. iPhone 12 features the same great6.1-inch display size as iPhone 11, yet we reduced the display bordersto create a much smaller iPhone. If we compare it to iPhone 11, iPhone 12 is 11% thinner, 15% smaller in volume and 16% lighter. Keeping the display size andreducing the footprint was only possible by bringing our best display technologyto iPhone 12. And that is our Super Retina XDR display. Our new Apple-custom OLEDhas many advantages over LCD. Each OLED pixel has its own lightwhich can be individually controlled, giving us pixel-precision brightness,rich colors and an amazing two-million-to-onecontrast ratio for true blacks in photos, videos, games.And Dark Mode looks fantastic. The new OLED displayalso has a higher resolution, with twice as many pixels as iPhone 11. It now has 460 pixels per inch. So text will be sharperfor easier reading, and your photos will look better, with more detail, increased dynamic rangeand precise color. And peak brightness is nearly twiceas high for HDR content: 1,200 nits, and we include supportfor HDR video formats: Dolby Vision, HDR10 and HLG.We obsess overmaking your display impeccable, and of course it’s important thatwe protect your display in the best way. The cover glass on iPhone 11is the toughest in the industry, but iPhone 12 leaps aheadwith something even better. Much better. Our incredible Materials Engineering team has been working closelywith our partners at Corning, the leaders in glass technology, on a new cutting-edge material. And we call it Ceramic Shield. Ceramic Shield goes beyond glass by adding a new high-temperaturecrystallization step which grows nanoceramic crystalswithin the glass matrix to dramatically improve toughness. To make this materialboth tough and optically clear, we precisely control the type of crystals and degree of crystallinity.This was the breakthrough that madeCeramic Shield possible for iPhone. Ceramic Shield is tougherthan any smartphone glass, and along with our new designit makes iPhone more durable than ever. We measured four timesbetter drop performance. That means if your iPhoneaccidentally slips out of your pocket, Ceramic Shield will have four timesthe chance of surviving without cracking. This is the biggest jump in reliabilitywe’ve ever had on iPhone, and we are thrilledto bring that to iPhone 12. Let’s talk more aboutthe 5G capability on iPhone 12. As Tim said, to createthe best possible 5G experience it required seamless integrationof hardware and software, and partnering closely with carriers. Here’s Arun to tell you more.I’m here in one of our50 world-class anechoic chambers where we develop and testadvanced wireless capabilities like 5G. And we approach this differentlythan anyone else. Starting with hardware, we designedcustom 5G antennas and radio components that allow us to target exactlywhat works best in the entire system. We can be very space efficient while also including the most 5G bandsin a single phone, to work on 5G in more placesthan any other smartphone. Another Apple advantage is our abilityto engineer a fully integrated system from silicon to software. We analyzed our entire software stackfrom applications down to firmware to take advantage of 5G speeds. For example, we optimized iOS frameworks, so apps can get the benefit of 5Gwithout using more power. 5G makes iPhone faster. We also made 5G smarterwith Smart Data mode. When your iPhone doesn’t need 5G speeds, it automatically uses LTE to save battery.But the instant 5G speeds do matter,iPhone starts using it. We also conduct rigorous validation. For example,this custom-built anechoic chamber helps us replicate signalsfrom multiple sources and directions. We use this datato optimize our antenna system and our unique beamforming algorithms. To deliver 5G around the world, we collaborate closelywith carrier partners, ensuring iPhone has great throughput, coverage, call quality and battery life.We’ve completed 5G testingon over 100 carriers in over 30 regions, and we’re seeing impressive peak speedson iPhone 12. Up to 3.5 gigabits per secondin ideal conditions. Of course, 5G speeds will varyby carrier and region. In the US, we also support mmWave, the high frequency version of 5Gon all iPhone 12 models. This includes support forVerizon’s 5G Ultra Wideband network. This technology is idealfor densely populated areas and crowded stadiums. With wider bandwidth,it can deliver even higher speeds. In fact, we have measured over4 gigabits per second in ideal conditions and up to 1 gigabit per secondin typical conditions. This is just the beginning, and we’re excited to offer iPhone usersthe best possible 5G experience. Now back to Kaiann. Now let’s talk about the chipthat powers the new iPhone. The A13 Bionic on iPhone 11is still the fastest chip in a smartphone. That’s until now. We have a new chip developedby our world-class silicon team: A14 Bionic, the fastest chipever in a smartphone. Let me quickly take youto our secret chip lab where Hope will tell you all about it.[beeping] And finally, here’s Hope. Every year, iPhone sets the standardfor mobile performance, even challengingthe performance of laptops. This year, A14 Bionic also marks a very important milestonein the history of iPhone. A14 Bionicis the first smartphone chip in the world built on the latest5-nanometer process technology. The reduction in transistor sizeenables us to add features and increase performance, all while improving energy efficiency.Our Silicon Engineering team has packed 11.8 billion transistorsinto A14 Bionic, an increase of nearly 40% compared to A13. A14 improves performance and efficiencyacross the entire design of the chip, starting with the CPU. The new 6-core CPU in A14is the fastest CPU in any smartphone. In fact, it’s up to 50% faster. A14 also featuresour latest 4-core GPU design, driving increased image qualityand overall efficiency, so it’s even better for advanced gamesand machine learning. And compared to the competition,it’s the fastest GPU in any smartphone, delivering up to 50% faster graphics. We’ve also madesignificant architectural changes that push the limits of ML processing, a critical design investmentto enable new experiences. We’ve dramatically increasedthe performance of our Neural Engine by growing from 8 to 16 cores.This change deliversup to 80% faster performance on the most criticalmachine learning models. This new Neural Engine is capable of an astounding11 trillion operations per second. And we’ve also increased the performanceof our CPU’s dedicated ML accelerators, now 70% faster, so our developers benefit from considerably improved ML performanceon our entire chip. Our silicon powersevery experience on the iPhone, and with A14 Bionicwe make those experiences even better with big updates to our CPU, GPU and a dramatic increasein machine learning capabilities. Back to Kaiann. A14 Bionic enables console-quality games. With the faster speedsand lower latency of 5G, multiplayer gaming gets even better. Later this year, one of the best gamesof all time is coming to iPhone. It has held the prestigious title of most popular, most playedand most viewed game in the world and revolutionized e-sports with over 100 million peoplewatching the world championship last year.I’m, of course,talking about League of Legends. Using the power of the new A14 Bionic and Verizon’s 5G Ultra Wideband network, iPhone gamingis taking an enormous leap forward. Here’s Michael Chow,executive producer from Riot Games, to tell you more about it. At Riot, we aspire to make gamesthat meet our players wherever they are. League of Legendsis the world’s most popular PC game. But now with the insanely powerfuliPhone 12 and Verizon 5G, we believe it’s the perfect timeto bring League to iOS.This is League of Legends: Wild Rift. The power of A14 Bionicliterally blew us away. It allows us to show off championslike Ashe with a brand-new level of fidelitythat you can’t find on any other platform. With off-the-charts GPU performanceand frames per second, you get amazing detailsand fluid gameplay, even in the most chaotic team fights. On iPhone 12, gameplay is alwaysresponsive and unbelievably smooth. Until now, to be competitivein League of Legends, you had to be tied to your desk. But Verizon 5G frees youto game like a pro pretty much anywhere, no Wi-Fi required. And with wicked-fast speedsup to 25 times today’s networks, not only is gameplay fast,but so are downloads.So you can instantly grab dope new skins that show off all your favorite champs. We’ll see you on the Wild Rift. Wow! What a huge moment for mobile gaming. We can’t wait to play League of Legendson iPhone 12. A14 Bionic also combineswith our cameras and powerful software to deliver the new dual-camera systemof iPhone 12. It has the Ultra Wide camerathat people love and use to take inspiring photosin creative ways. iPhone 12 also has a new Wide camera with an f/1.6 aperture, our fastest yet. This allows more light to hit the sensor,making every photo better. Along with the wider aperture, we developed our first 7-element lens to maintain sharp detail in your photofrom edge to edge.This delivers a 27% improvementin low-light performance, so photos and videos all aroundwill have less noise and brighter results. Like in this photo, with fantastic detailin her hair, clothing, and the sun’s reflection. On top of this,we use computational photography to delivereven more powerful new features. Our Smart HDR 3continues to bring out details in faces, like you see herewhen the sun is so bright behind her.Now it understands sceneswith machine learning and applies more adjustmentsto distinct parts of the photo. For example, Smart HDR 3brings out more detail in the rocks and uses sky segmentationto adjust for color, contrast and noise. Computational photographyalso enables Night mode, which has been calledthe best in the industry. Night mode on iPhone 12 gets even better. The faster aperture captures more light. And now, we are expanding Night modeto all cameras of iPhone 12, for the first time on the Ultra Wide and front TrueDepth camera,which is perfect for Night mode selfies. This is without a flash. These cameras are incredible. Let’s take a look at other photosshot on iPhone 12.This photo makes useof the Ultra Wide lens while maintaining sharpness and claritylike you see in the branches and leaves. Here’s another Ultra Wide photo,shot from below. Just look at the amazing detailsin the clothing and chandeliers. In this low-light portrait photo, the color and warm light in the backgroundcome together seamlessly. For video,iPhone continues to lead the industry with the highest-quality video. And with the larger aperture,iPhone 12 video will get even better, with big improvements in lower light.We’re adding Night mode time-lapse, with longer exposure and brighter frameswhen using a tripod. We wanted to show you iPhone 12 in action, so here’s a video we shot and editedentirely on iPhone 12. [“Why iii Love the Moon”by Phony Ppl playing] With an amazing camera on the goand 5G speeds, iPhone 12 takes usinto an even more wireless world. We love wireless charging,but want to improve the experience. When setting down your phone, you canmiss the exact center of the charger, which can result in slow,less efficient charging, or none at all. So with iPhone 12,we are making this so much better. But that’s not all. Introducing MagSafe for iPhone. To tell you more, here’s Deniz. MagSafe is an advanced new system. It starts by improvingthe wireless charging experience. Our wound wire coil,which is unique in the industry, now accommodates magnets and maintains compatibilitywith existing Qi chargers.The magnets are optimizedfor alignment and efficiency. And we improved our shielding design to safely provide up to 15 wattsfor faster charging. We use a custom nanocrystalline shieldto capture magnetic flux. We also added two new sensors: a single-turn coil NFCand a sensitive magnetometer, which senses magnetic field strengthand can instantly react to it. This enables iPhone 12to recognize and provide a better experience for accessories. Any MagSafe accessorycan simply snap onto the back of iPhone. So, this is really great. We’re enabling a whole new ecosystemfor MagSafe, starting with all-new cases for iPhone 12: silicone, clear, leather… which have magnets to snap on and off,and they’re far easier to use. And you can use other MagSafe accessorieson top of the cases, like the MagSafe charger.And there’s a MagSafe wallet.It just snaps to the back of iPhone and also works on top of MagSafe cases. The leather sleeve uses MagSafe sensors to identify when iPhone is insideto reveal the clock. We also developedthe new MagSafe Duo Charger for your iPhone and Apple Watch. You can charge both deviceswith one charger, and it folds up easilyfor when you travel. And these are just the accessorieswe are introducing. Belkin is already workingon a couple of new accessories: a car mount and a multi-charger dock. We can’t wait to see the innovative waysthat others will use MagSafe, creating a robustand ever-expanding ecosystem. Back to you, Kaiann. We also have some bigenvironmental news for iPhone. To tell you more, here’s Lisa. Today, Apple is carbon neutralfor our global corporate operations. Our offices, stores and data centersrun on 100% renewable energy. And we’re proud of how far we’ve come. But by 2030, we plan to have net zeroclimate impact across our entire business, including our manufacturing supply chainand all product life cycles.This means that every Apple device sold, from material collection,component manufacturing, assembly, transport,customer use, charging, all the way through recyclingand material recovery will be 100% carbon neutral. Many of iPhone 12’s environmental featuresbuild on our past progress, removing harmful chemicals and usingrenewable and recyclable materials. And now, for the first time, we are using 100% recycledrare earth elements in all magnets, including the camera, haptics and MagSafe. We’ve also been transitioningour iPhone manufacturing partners to renewable energy. And just like we did with Apple Watch, we looked for ways to cut wasteand use less material. Customers already have over 700 millionLightning headphones. And many customers have movedto a wireless experience with AirPods, Beatsor other wireless headphones.And there are also over two billionApple power adapters out in the world, and that’s not counting the billionsof third-party adapters. So we are removing these itemsfrom the iPhone box, which reduces carbon emissions and avoids the mining and useof precious materials. Removing these items also meansa smaller, lighter iPhone box. We can fit up to 70% more productson a shipping pallet, reducing carbon emissionsin our global logistics chain. Taken altogether,the changes we’ve made for iPhone 12 cut over two million metric tonsof carbon emissions annually. It’s like removing 450,000 carsfrom the road per year. This is huge, and we’re really proudthat Apple is taking the lead. We hope others will follow, making this impacteven bigger for our planet.Back to you, Kaiann. Now every iPhone will includethe more advanced and higher power USB-C to Lightning Cable. It can be used with any standardUSB-C power adapter or computer port. And USB-C enables fast charging. So that’s iPhone 12 with 5G. But to add to all these big announcements, we also wanted to do somethinga little different. [“James Bond Theme” playing] Something only Apple would do.[music continues] [beeps] [beeps] This is iPhone 12 mini. With its amazing size,it fits in the palm of your hand, while still keeping the expansiveedge-to-edge Super Retina XDR display. It’s smaller and lighter thanour 4.7-inch models like iPhone 8, but with a larger 5.4-inch displaythat lets you see so much more. With its compact size, the iPhone 12 mini hasthe exact same features as iPhone 12. You’re just choosingbetween two great sizes. In fact, iPhone 12 miniis the smallest, thinnest and lightest 5G phone in the world. With its large screen and compact size, we think this will bean incredibly popular iPhone. Everything on iPhone 12and iPhone 12 mini is the latest: 5G, the fastest chip with A14 Bionic, most advanced display with OLED, all-new design with Ceramic Shield, even better water resistance,new cameras for low light, and MagSafe. Let’s see everything iPhone 12 can do. [“Eat Them Apples” by Suzi Wu playing] [camera shutter clicking] Even with these huge updates, the iPhone 12 lineup will startat just $699 for iPhone 12 mini and $799 for iPhone 12.We also have great financing optionsfrom Apple as well as our partners. This includes a very special offerfrom Verizon. If you trade in an iPhone X or newer, you can get iPhone 12 starting at $15 per month for 24 months, or iPhone 12 mini for just $12 per month. This is an unprecedented leap forwardfor iPhone. There is simply nothing like iPhone 12. Back to you, Tim. iPhone 12 and iPhone 12 miniare absolutely amazing. They are the start of a new erafor iPhone.Yet that’s just halfof our iPhone story today. We want to take it even furtherwith our pro line of iPhones. And here they are. This is iPhone 12 Pro. I’d like to hand it over to Jozto tell you all about it. iPhone 12 Pro is designed for our users who wantthe absolute most from their iPhone. It takes our new design even furtherwith premium materials. This includes a durable and beautifulsurgical-grade stainless steel band and precision-milled back glass.They come in four new finishes,including an elegant silver, a rich, deep graphite, a stunning gold and an all-new Pacific Blue. They’re engineeredwith an advanced PVD process that provides a spectacular luster. And our new gold uses a high-powermagnetron coating process that gives the stainless steela stunning bright gold finish. The pro models also featureour incredibly durable Ceramic Shield. And these models have best-in-classwater and dust resistance with an IP68 rating, so they can withstand submersionat up to six meters for 30 minutes.The pro design is complemented beautifullywith our new MagSafe accessories which provide easy and secure attachmentand high-power charging. iPhone 12 Pro features our industry-leadingSuper Retina XDR displays. We were able to go from today’s 5.8-inchto a much larger 6.1-inch display. And iPhone 12 Pro Max increasesfrom today’s 6.5-inch to a more expansive 6.7-inch display. We were able to grow these displays but keep the form factorsnearly identical. So for people who wantour biggest displays, this is the largest display everin an iPhone, with our highest resolution, featuring nearlythree and a half million pixels.HDR video comes to life. High-resolution HDR movies and TV showsthat you stream over 5G will look amazing. Our pro models are packedwith pro-level performance. While our competition is scramblingto catch up with our chips from last year, we remain generations ahead. And our advantagesgo beyond the CPU and GPU. Together with our Image Signal Processor,or ISP, they enable powerful computationalphotography for camera experiences that simply are not possiblewith traditional cameras. For example, Deep Fusion usesmachine learning on the Neural Engine for pixel-by-pixel processing of photos with unprecedented detail, textureand minimal noise. To accomplish this, Deep Fusion usesall the compute engines of the A14. Our camera sensor captures multiple images and processes them through the ISP. The CPU computesthe alignment of the frames. The GPU pre-processes the images before running them throughthe Neural Engine. And then there’s additionalpost-processing done in the GPU. With A14 Bionic, we are able to bringDeep Fusion to all four cameras of iPhone 12 Pro, including the front-facingTrueDepth camera.We combine state-of-the-artcamera hardware with this amazing compute power to create a pro camera systemthat is unlike any other device. iPhone 12 Pro featuresour amazing Ultra Wide camera with a 120-degree field of view, and our new Wide camerawith faster f/1.6 aperture and 7-element lensthat lets in 27% more light. iPhone 12 Pro also features a 52 mmTelephoto camera for stunning portraits. So iPhone 12 Pro delivershigh-quality optical images at three different focal lengths, with a 4x optical zoom range. The larger size of the iPhone 12 Pro Max provided us with an opportunity to doeven more with our pro camera system.And here’s Andrewto tell you all about it. In iPhone 12 Pro Max, we’ve been ableto create our best camera ever. We have a brand-new Telephoto camerawith a 65 mm focal length. Moving from a 52 mm focal lengthto a 65 mm allows for longer framingin the classic portrait style. With the new Telephoto, you can nowoptically zoom in two and a half times for even closer shots or tighter crops, which means improvingto a 5x optical zoom range from the Ultra Wide’s 13 mmto the Telephoto’s 65 mm. iPhone 12 Pro Max featuresan all-new massive Wide camera with an f/1.6 aperture, a new sensor and new system forOptical Image Stabilization, or OIS. Let me first tell youabout the new sensor. It’s 47% larger,with 1.7 micron pixels, our largest yet. Larger pixels plus a faster aperture gives iPhone 12 Pro Max an incredible 87% improvementin low light, which is our biggest leapin light gathering capability. On top of that,we developed a completely new system for optical image stabilization that adopts a high-end DSLR approachcalled sensor-shift. Sensor-shift applies stabilizationto the sensor instead of the heavier lens to precisely control motion in X and Ywhile maintaining sharpness.This cancels both lowand high-frequency disturbances like hand movement or vibrations in a car. In addition, the OISon all our Wide cameras this year can now make 5,000micro adjustments per second, which is five times more than last year. Along with motion processing advancements, we get stabilized exposure timesof up to two seconds in low light for handheld shots, equal to a full f-stop increasein light gathering. This sensor-shift systemis unique to Apple and helps people captureeveryday situations with extraordinary images. And it delivers steady videowith a truly cinematic feel. Now here’s my colleague Alokto tell you more about another feature we created for our pro users. These are amazing cameras for pros, and we wantto give our pros even more control over the images they capture. Many pros love to capture in RAW, but they’re missing the benefitof our sophisticated image fusion. So we’d like to show you a sneak peekof a new feature that combines the controlof shooting in RAW with the powerof our computational photography. And that’s Apple ProRAW. This will bean incredible feature for pros and will be availablein the iPhone Camera app on iPhone 12 Pro and 12 Pro Maxlater this year.It provides many of the benefitsof our multi-frame image processing and computational photography, like Deep Fusion and Smart HDR, and combines them with the depthand flexibility of a RAW format. In order to achieve this,we constructed a new pipeline that takes components of the processing we do in our CPU, GPU, ISPand Neural Engine and combines theminto a new Deep Image file computed at the time of capturewithout any shutter delay. And we do this for all four cameras, dynamically adapting for various scenes while maintainingour intuitive camera experience. Things like sharpening, white balanceand tone mapping become instructionsrather than being baked into the photo, delivering full creative controlover color, detail and dynamic range. Here you can see a photoshot with Apple ProRAW. Notice how it’s taken full advantageof Deep Fusion to capture a wide range of lightand shadow from multiple exposures. Because all the data is containedin Apple ProRAW, this image can be processedin various ways while retaining the crisp,beautifully rendered detail. You can edit Apple ProRAWdirectly in our Photos app and other professional photo editing apps. We’re also creating an APIfor third-party apps to capture images in Apple ProRAW.This is really the best of both worlds. The flexibility of RAW with the powerof Apple’s computational photography. And now, back to Joz. iPhone 12 Pro allows youto take absolutely stunning photos. Even at dusk, you can see the incrediblecolor and texture in the shadows. You can see this Ultra Wide shotpreserves the detail in the cracks of the desert floor. You can almost feel it. With Deep Fusion,you can even see the detail of her dress in this low-light setting. In this classic black-and-white, you can feel the sun glisteningon the horse. On a tripod,we can take Night mode even further, capturing the pop of color in the tentas well as the stars in the night sky. Now let’s talk about pro video. Year after year, iPhone provides the highest quality videoon a smartphone.Pros use iPhone to shoot TV shows,news reports and even movies. This has never been more important,as our homes have become our studios. In fact, for many TV productions,from American Idol to Mythic Quest, the show has been able to go onbecause of iPhone. This year, we’re taking pro video further,much further. For the first time, we’re bringingHDR video recording to iPhone. You can now recordin 10-bit High Dynamic Range. This means we can captureover 700 million colors. That’s 60 times more colors than before. While you capture,you get a live preview of your HDR content on the Super Retina XDR display. And we’re also gonna do somethingthat no other device in the world can do. iPhone 12 Pro is the first camera to record in Dolby Vision HDR.To accomplish this,every single frame of 10-bit video runs through our ISP,generating a histogram and allowing iPhoneto grade each frame in Dolby Vision, live while you’re recording. And we can do this at 4K resolutionand 60 frames per second. This is enabled by our Apple custom sensor and the incredible power of the A14, which does the intense processingof these image algorithms in real time. Prior to today, you neededa pro studio lab and special equipment to edit your original Dolby Vision footageand then re-encode your files. iPhone 12 Pro will be the first deviceto edit in Dolby Vision, right from the Photos app. You can even apply filters. iPhone will regeneratethe Dolby Vision tuning on the fly. Oscar-winning cinematographerEmmanuel “Chivo” Lubezki made a film to showcase iPhone 12 Prowith Dolby Vision, and I’d like to show it to you now.My name is Emmanuel Lubezki.I am a cinematographer. When I started shooting movies,you had to rent a very expensive camera, buy film stock, pay for developing, special equipment for editing. Now, you can really go out withone of these devices and make a movie. The iPhone Pro will allow filmmakersall around the world to make films that otherwise are impossiblebecause you don’t have the means or because the cameras are too heavyor too complicated. I think the next great cinematographeror the next great film director is already making movieswith one of these devices. So iPhone is the first and only device that enables you to capture, edit,watch and share Dolby Vision video.What an incredibleend-to-end pro video workflow, right from your pocket. And with 5G, sharing your videosfrom the field has never been faster. And we have another exciting capabilitywe’re bringing to our new pro iPhones. Here’s Francesca to tell you more. We’ve pushed the industrywith depth technology over the years, and today we continuethat innovation with… a LiDAR scanner. LiDAR standsfor Light Detection and Ranging, and it measures how long it takes lightto reach an object and reflect back. We’ve adopted this technology for iPhone, and with the machine learningand depth frameworks of iOS 14, iPhone understands the world around you and builds a precise depth mapof the scene. It enables object and room scanning,photo and video effects and precise placement of AR objects.LiDAR makes iPhone 12 Proa powerful device for delivering instant AR andunlocking endless opportunities in apps. The LiDAR scanner also takesour pro camera system to a whole new level. With LiDAR’s ability to see in the dark, we use it for autofocusin low-light scenes, improving accuracy to focusand reducing capture time. Instead of hunting for focus, the LiDAR scannercan identify the subject, focus and capture right away. This works in photos and videos. In fact, with LiDAR, we can improvefocus time in low-light scenes by up to six times, so your subject is clearly in focus,without missing the moment. LiDAR also improves depthin low light for Night mode, enabling stunningNight mode portrait shots like this one. Look at the incredible detail in the face, the realistic color throughout the scene and the blooming bokehin the lights in the background.And that’s the new LiDAR scanneron iPhone 12 Pro. Now back to Joz. As you can see, iPhone 12 Prois loaded with incredible innovations. And when you combinethese advanced capabilities with 5G, it will enable you to doso much more on the go. And 5G is going to unlock even moreopportunities for our developers. I’d like to show you a couple examples. On-call physicians often need to reviewcomplex medical scans anywhere, anytime. OsiriX HD app and 5G enables themto download these very large images with lightning-fast speeds. The ability to downloada full diagnostic scan in a matter of seconds versus minutes can make the difference betweenlife and death for a stroke victim. And enterprise will be able to useprivate 5G networks for high reliability and low-latency apps. Like JigSpace, which acceleratessetup of complex work spaces. To set up a medical deviceproduction facility, Medtronic would normally createa Six Sigma cardboard layout of the space, taking weeks to designand costing tens of thousands of dollars.And now, with 5Gand the new LiDAR scanner, iPhone 12 Pro enables teamsto immediately map the environment and collaborate with their colleagues to instantly place simulated equipment, adapt it to the room layoutand outline process flows. JigSpace on iPhone 12 Proenabled Medtronic to completely transform projectsfrom weeks to hours, reducing costs by more than 90%. We really pushed the limits withiPhone 12 Pro and iPhone 12 Pro Max with stunning new designsand larger displays. They’re packed withour most innovative technologies like the A14 Bionic chip, LiDAR scanner and incredible pro camera systempowered by computational photography. And now, here’s a short filmwe created about the iPhone 12 Pro. [man narrating] A singular new design. A reengineered chip. And 5G. This is iPhone 12 Pro. The vertical band is precision-machinedfrom stainless steel. The Ceramic Shield on the frontis tougher than any smartphone glass. And tighter borders allow foreven larger Super Retina XDR displays. 5G is set to change the worldwith radically faster speeds. The hardware and software have beenoptimized for the best 5G experience. A14 Bionic has a smaller,5-nanometer transistor, which pushes the most powerful chipin a smartphone generations ahead. A new and improved pro camera system makes the 12 Prothe photographer’s iPhone. The larger iPhone 12 Pro Maxpushes these innovations even further. Its bigger sensordramatically increases the detail captured and helps improve low-light performanceby 87%. The custom-designed LiDAR scanner puts advanced depth-mapping technologyin your pocket. You can now take a Night mode portrait and unlock a new world of possibilitiesfor augmented reality. iPhone 12 Pro smashes the benchmarkfor highest quality video in a smartphone. The movie industry can now count on itas an essential piece of equipment. It is the world’s first deviceable to capture, play back and edit 10-bit HDR footage with Dolby Vision. iPhone 12 Pro comes in two sizes and in four finishes,including new Pacific Blue. An integral part of this year’s designis MagSafe, an intelligent system of magnets thatconnect accessories in a whole new way. All this and more make the iPhone 12 Prothe most powerful iPhone ever. Even with all of these incrediblepro technologies, we are keeping the pricethe same as today, with iPhone 12 Pro starting at $999.And we’re doubling the starting capacityto 128 GB. And iPhone 12 Pro Max,with our best cameras ever, at $1,099. We’re rolling out 5G to more than100 carriers around the world. This is our fastest rollout ever. iPhone 12 and iPhone 12 Prowill be available for pre-order this Friday, October 16th, and available next week on October 23rd. iPhone 12 Pro Max and iPhone 12 miniwill be available for pre-order starting on Friday, November 6th, and they will begin shippingthe following week, on November 13th. So this is our new iPhone lineup, starting with iPhone SE at just $399, and iPhone 11 is now just $599. Now back to Tim. Wow, what an amazing day. This is the daywe’ve all been looking forward to. It’s remarkable to think aboutwhere iPhone started and where it is today. Now with supportfor high-performance 5G networks, the powerhouse A14 chip, Super Retina XDR displayswith Ceramic Shield, MagSafe and breakthrough camera systemsthat even record Dolby Vision video. And pro models that take the experiencefurther with a pro design, four incredible cameras, LiDAR scanner and the largest displaywe’ve ever shipped in an iPhone. We’ve come so far with a devicethat is so important to our daily lives.This marks the startof a new era for iPhone. And we announced HomePod mini, with computational audio,the power of Siri, and a simple and privatesmart home experience all in a beautiful, compact design. At Apple, we put the userat the center of everything we do. It means so much to us to create productsthat make a difference in people’s lives. Products that make things simpler,easier and more enjoyable. And we couldn’t bemore proud of these products and the amazing teamswho made it all possible. Thank you for joining us, stay safe, and have a great day. [“Good Day for Dreaming”by Ruelle playing].
