♪ Upbeat instrumental music ♪ Your iPhone is the most
personal product in your life. It's part of so many
things that make you, you. Now, we're bringing together
that personal context with the power
of generative models to deliver intelligence
that understands you, starting with Writing Tools. You'll be able to rewrite
hastily written notes into a polished
dinner party invite. Adjust the tone of that
Slack message to your boss to sound a little more
professional. Or proofread your latest
review on Goodreads before posting it
to your fellow bookworms. Sometimes the best way
to get your point across isn't with words,
it's with emoji. You'll be able
to create new emoji simply by typing a description. Or create fun, original images with Image Playground. Suppose you've got
a photo in mind that you took ages ago, but can't remember
exactly when or where. Just describe it and Apple Intelligence
will find it for you. It even works
for getting straight to a specific moment in a video. You'll also be able to create
an entire movie just by typing a description
of whatever you have in mind.
Apple Intelligence
will automatically find relevant photos and videos, and smartly arrange them
into a storyline. Apple Intelligence on iPhone 16
will help you prioritize and focus on your most essential
communication. In Mail, you'll see summaries that convey
the most useful information. Your notifications
will be summarized too. ♪ And priority notifications
will be placed at the top of your stack so you won't miss
a last-minute invitation. Your iPhone is with you
everywhere you go, and we wanted
to give you the ability to instantly learn
about everything you see with iPhone 16's
new Camera Control. Suppose you stumble
upon a restaurant you haven't been to before. With just a click,
your iPhone instantly pulls up restaurant hours
and quick options to check out the menu
or make a reservation. And say you come across a flyer
for an interesting event. Just click and add
it to your calendar in the blink of an eye.
♪ What kind of dog is that? Now you know. If you come across a bike that
looks exactly like the kind you're in the market for,
just tap to search Google for where you can buy
something similar. ♪ And if you're stuck on
a particular concept, just use the Camera Control
to ask ChatGPT for guidance. Apple Intelligence marks
the start of a new era for Siri. With richer language
understanding, Siri will follow along
if you stumble over your words.
– What's the weather tomorrow
morning at Muir Beach? Oops, I mean Muir Woods. Siri: The forecast is calling
for clear skies in the morning near Muir Woods
National Monument. – And you'll always have
the option to type to Siri when you want to
make your request a little more discreetly. Siri will give you
step-by-step guidance on how to do something
on your iPhone, like deleting duplicate
photos from your library. This will be great
for anyone new to iPhone. And it will be able to take
hundreds of new actions in your apps, like updating
a friend's contact card with his new address, or adding a set of photos
to a specific album.
Apple Intelligence draws on
the immense power of our silicon to run multiple
generative models on the iPhone in your pocket. For more computationally
intensive tasks, Apple Intelligence can unlock
even more intelligence with Private Cloud Compute. Private Cloud Compute maintains
the privacy and security of your iPhone while giving you access
to generative models much larger than what fits
in your pocket today. When you draw on
Private Cloud Compute, your data is never stored
or shared with Apple. It's used only
to fulfill your requests. And in a first for the industry, independent experts
can continuously verify this privacy promise. This is an extraordinary
step forward for privacy in AI. With new ways to express
yourself and relive memories, along with tools to help
you prioritize and focus so you can get more done. Apple Intelligence
is going to transform so much of what you do
with iPhone. ♪.
