♪ Jazzy instrumental music ♪ As you may have heard, this year there are
four incredible new iPhones, and they're all built
for Apple Intelligence: iPhone 16, iPhone 16 Plus,
iPhone 16 Pro, and iPhone 16 Pro Max. These new iPhone 16 models have
been redesigned inside and out. From the colorful
iPhone 16 and iPhone 16 Plus to the titanium iPhone 16 Pro
and iPhone 16 Pro Max. I'm going to explain
the differences between them. iPhone 16 and iPhone 16 Plus feature a new
rear camera design and come in White, Black,
Teal, Pink, and Ultramarine.
IPhone 16 Pro
and iPhone 16 Pro Max are made with titanium
and come in four finishes — White Titanium,
Natural Titanium, Black Titanium,
and the new Desert Titanium. The entire iPhone 16 lineup was
built for Apple Intelligence. And it's integrated throughout
the iPhone experience with privacy at the core. iPhone 16 and iPhone 16 Plus
also feature a new Camera Control, a 48-megapixel Fusion
camera with 2x Telephoto, and a new 12-megapixel
Ultra Wide camera with macro, They come with the latest
generation Photographic Styles, spatial photo and video, and new sound editing tools
with Audio Mix. All powered by the new
custom A18 chip, and they also now feature
Action button, the latest Ceramic Shield, and a big boost
in battery life. iPhone 16 Pro
and iPhone 16 Pro Max take things even further, with our largest
Pro displays and thinnest borders yet
at 6.3 and 6.9 inches. They run on the powerful
new A18 Pro chip and give you
the best battery life ever on iPhone 16 Pro Max. Plus, they have a new
48-megapixel Fusion camera with 4K 120 Dolby Vision
for dramatic slo-mo, a 5x Telephoto camera
now on both models, a new 48-megapixel
Ultra Wide camera, and four new
studio-quality microphones.
I'm going to help you decide
which one is right for you. – I like to let
the iPhones pick me. Takes the pressure off. – Are you Sheng Wang,
the comedian? – Yes, and I'm also Sheng Wang, the shopper who has
a hard time making decisions. – No worries.
I've got your back. And when you're ready
to discover more, you can always go online
or to an Apple store where our teams
are here to help.
– I'm ready to discover
more right now. – Great idea. Let's get started. These new iPhones
have been redesigned, from the addition of
Action button on the iPhone 16 and iPhone 16 Plus
to our largest Pro displays yet on iPhone 16 Pro
and iPhone 16 Pro Max. – Yeah?
I'll be the judge of that. Oh, that's big. – Oh, and this is
really exciting. Every iPhone 16 comes
with Camera Control, giving you a new way
to interact with your camera so it's easier to take photos
and adjust your controls. Every iPhone 16
has been updated internally to give you better
performance across the board and to make it easier
to repair. – I can't fix phones, but I'm glad someone's job
just got more chill. – And with features
like water resistance and the latest Ceramic Shield, you can trust
that it's durable. – That's good, but I don't be
dropping my phone like that. [THUD]
[CLATTER] Thank you. – Hey, it happens to everyone. That's why there's
Ceramic Shield. – That bench came out
of nowhere though.
– Yeah, you were actually
super brave right there. Every iPhone 16 model comes with Apple Intelligence
built in. This new personal intelligence
is designed with privacy at its core, meaning your iPhone
is aware of your personal data without collecting
your personal data. – I wish my intelligence
came built in. I had to study
the old school way. – With Apple Intelligence, iPhone 16 and iPhone 16 Pro
are helpful when it comes to things
like writing, expressing yourself visually, and getting everyday things
done with Siri. – Oh, I do everyday things.
like, all the time, man. – With Apple Intelligence, you get Writing Tools
that help you summarize, rewrite, and proofread. Plus, they can help you
change your tone to sound more professional,
concise, or friendly. – OK, but I don't want
this thing trying to do all
my writing for me. – All the writing
is still up to you, but now it quickly corrects
spelling, grammar, and finishes
incomplete sentences.
– Good, 'cause my words
are like my children. My misspelled, grammatically
incorrect children. – No judgment. Apple Intelligence also
helps you express yourself in other ways,
like creating and sending your own custom Genmoji
in Messages. – Even if I wanted
to make… a robot… wearing a pink bowler hat…
with a donut? – How about this? – Ooh! – Plus, Siri will understand
your personal context, working across apps
to help you get more done, like finding information
in your photos. – Siri, find my glasses
prescription. Nailed it. – Oh, this is cool. Siri also has richer
language understanding, meaning you can speak
to it more naturally and it will know what
you're talking about. – Siri, can you find
that podcast — Oh, w– I mean that song
Brian sent me? – Apple Intelligence also
extends to notifications with new
Priority Notifications, meaning your iPhone will
surface what's most important and summarize it to help you
see key details more quickly.
– Oh, snap. Hey, Von, I got some important
business to attend to. We gotta go! Glad I made it. These locks need some lovin'. – All the amazing features
of iPhone 16 and iPhone 16 Pro wouldn't be possible without
advancements in chip design. A18 and A18 Pro are two new,
custom-designed chips that make everything
about your iPhone faster and smoother. iPhone 16 and iPhone 16 Plus
come with a new Neural Engine and improved CPU
and GPU performance. – And that's how
a legend does it. [VON CHUCKLES] – The new A18 chip
is a two-generation leap from last year's A16 Bionic. And you can see and feel
the difference. – Hey, all that chip talk,
you're making me hungry. – And iPhone 16 Pro and iPhone 16 Pro Max
run on the A18 Pro, which takes performance
on iPhone to the next level.
A18 Pro gives you speed
and efficiency gains across the board. It handles new camera features,
demanding apps, multitasking, and it even makes
graphics-intense mobile games look great with two times
faster ray tracing. – Wait, who is Ray? – Ray tracing. It's a huge deal
for rendering graphics and making gameplay look
realistic and beautiful. – Oh. Well, you tell Mr. Tracing
I'm a fan of his work. – What's inside your phone
makes a big difference. And with iPhone 16
and iPhone 16 Pro, you'll feel that difference.
– Perfect. – Let me show you some
of the camera features on iPhone 16 and iPhone 16 Pro. – Man, I'm all about
nature photos. I'm like a plant paparazzi. Oh, they got begonias. – Camera Control responds
to your finger pressure with haptic feedback
as you navigate through your Camera settings. A click launches
your camera instantly, while a light double-press launches an all-new,
clean preview UI where you can slide to switch
between adjustable controls like depth of field,
zoom, and cameras. – Thanks for the oxygen, y'all.
– iPhone 16 and iPhone 16 Plus
have a versatile Main camera that lets you take
48-megapixel photos with great resolution. And it comes with
a 2X optical-quality Telephoto for added flexibility. And there's a new 12-megapixel
Ultra Wide camera with macro. Now, all Pro models have the same seriously
powerful cameras. – What's up, butterfly?
I see you. – A new 48-megapixel
Ultra Wide camera, a 48-megapixel Fusion camera,
and a 5X Telephoto. – Hey man, check this out. – That looks great. – Yeah, I guess I'm just
a naturally gifted photographer. – With an iPhone 16 Pro. – Yep, just a naturally
gifted photographer. – iPhone 16
and iPhone 16 Pro also come with the latest generation
of Photographic Styles, allowing you a new level
of customization when it comes to setting tones and overall vibe
of your photos with multiple new looks. ♪ Jaunty instrumental music ♪ ♪ – Oh, looking sharp. – The entire
iPhone 16 lineup comes with powerful new
features and Camera Control, giving you more creative
flexibility over your photos.
But photos
are just the beginning. – Oh, are we doing video next? – You read my mind. [PATTERING FOOTSTEPS] This year, pro video
is stepping its game up. – Yeah? Is it pro enough
to keep up with me? [FABRIC RUSTLING] I'm open, I'm open! Count it! – iPhone 16 Pro
and iPhone 16 Pro Max have a new
48-megapixel Main camera with a second-generation
quad-pixel sensor that enables 4K 120
in Dolby Vision, giving you even more
creative flexibility and incredible slow motion. It adds a stunning cinematic
quality to your films, no matter how awkward
or ungraceful your subject. – I know you're not
talking about me! – iPhone 16 Pro can process
more video data more quickly than ever before thanks to A18 Pro and
the new Image Signal Processor that's two times faster
than iPhone 15 Pro. This all comes together to unlock beautiful
slo-mo effects.
[RECORDING TONE] [SLOWED SPEECH]
– Count it! ♪ Mellow instrumental hip-hop ♪ – And now you can change
your frame rate after the fact. – Hey, that's my move,
the alley-oops! You're really good
at filming. – I get plenty of practice. And check this out. All new iPhones
come with Audio Mix, which lets you remove
background noise in your videos and focus on voice
using the intensity slider.
Basically making it sound
like you're recording in a sound booth. >> Count it! << – Wow, that's really clear. But you're gonna delete
that though, right? [LAUGHTER] Hey, you gotta
delete that, come on. – It's easy to upgrade
or switch to iPhone. Trade-in can be done
with us in store or online right from your phone, with options for in-store
pickup or fast delivery. And if you'd like to visit us
at an Apple store, you can get a closer look
at the iPhone 16 lineup, and we'll help you figure out
the best option, whether you're financing
or trading in your old phone for credit toward
your new one.
– I can trade in my old iPhone? All right, old buddy. I'm gonna miss all
the selfies we took together. – Once you have
your new iPhone, we'll even help you set it up. And you can enjoy
extra peace of mind when you add AppleCare+. That's the exciting news
about iPhone 16, iPhone 16 Plus, iPhone 16 Pro,
and iPhone 16 Pro Max. With their huge design updates,
massive leaps in performance, and powerful
new camera features, there's sure to be an iPhone
that's right for you.
Thanks for watching. – Thank you for helping me
find the right iPhone. Now I get to teach you
everything I know. It'll be fast..
