Apple has heavily promoted their trade-in program in recent years, encouraging users to give up their old iPhone in exchange for a discount on a new model. Over a third of Apple Store customers now utilize this program, but its left many people wondering why Apple even wants our old iPhones. Which is what I’ll explain right now. It’s no coincidence that Apple began offering discounts with trade-ins in 2013, when they experienced their first quarterly profit decline in a decade. And started aggressively promoting the trade-in program in 2017,…
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