hey what'' s up I ' m Kim BHD here and also did you see something I'' ve been thinking a great deal concerning this over the past pair years of watching Apple discussions and also it simply ended up being a lot more evident watching their most recent which was WWDC due to the fact that in this presentation Apple underwent 45 mins on phase discussing their Brand-new Vision Pro headset and they didn'' t say the words digital truth on phase once as well as simply as a whole there are certain words that Apple simply rejects to claim or usually doesn'' t like to reference at all in any of their presentations or any of their marketing and also it'' s interesting to view so what are those words and why is Apple doing this so let me start with the why currently clearly I'' m not Apple so this is from the outdoors looking in but there are 2 really great reasons for why they do what they do or why they don'' t claim what they wear ' t say as well as those are control and contrast so control initial I ' ve currently talked about Apple a large factor for a great deal of what they do is being able to totally manage over whatever as long as possible as well as that encompasses PR2 or it doesn'' t also have to be public relations it ' s simply wise branding however if you bring out a brand-new product as well as you associate it greatly with a word that the public currently uses or that another business some rivals are currently making use of heavily for a number of different points then you run the danger that the view around that word could in fact change and might in fact have a slump eventually in the future thus dragging the entire credibility of your item down with it so right here'' s an additional typically never ever utilized word in apple presentations AI Apple just doesn'' t claim Artificial Intelligence on phase now if you want some contrast return just a couple of weeks ago to Google'' s programmer conference just a Google I O and also they presented a number of functions on phase in Android and in Chrome and also allow ' s just claim they weren ' t shy regarding what was powering it as an AI initial company ai ai ai generative AI generative AI generative ai ai a-i-a-i-a-i-a-i-a-i-a-i-a-i so I imply rather clearly they love leaning right into that yet apple on the various other hand also presented at their developer meeting WWDC a number of software application functions in iphone and Mac OS and they use words AI or Artificial Knowledge on phase precisely absolutely no times they never ever said it now they did make use of expressions like artificial intelligence and also ML and also they discussed just how a Transformer version is being run neighborhood on gadget that will certainly aid car appropriate in the new key-board in iphone 17 things like that yet at no factor did they call themselves an AI initial firm or happily Announce that they have a number of brand-new attributes powered by AI to show us today absolutely nothing like that and I assume that'' s since plainly AI is such a large point that it kind of has this public Character that additionally has a little bit of a dark side it'' s obtained a it ' s a little a controversial word in'some locations we ' ve discussed how AI art is occasionally implicated of swiping from genuine artists I made a whole video clip concerning that I'' ll have a web link listed below therefore words is a lot that if you ' re appleing you care a lot about your Public Picture you put on'' t desire to take the chance of connecting yourself to that word that you can'' t control so they just don'' t they literally simply don ' t say it so'that ' s manage uh the other point like I stated is comparison and also this is an amusing one as well with Apple so if you'' ve ever enjoyed an apple presentation which a lot of us have there are some pretty usual styles that you see each time you see the high production value a variety of speakers unlabeled graphs Craig'' s power position but as a technology customer one point I ' ve additionally observed and I assume any type of various other reporter or any person covering these companies most likely additionally notices to a factor is that Apple just sort of avoids contrasting themselves or also speaking about or recognizing other companies or various other items whatsoever they type of just like to act that they are the only company on the planet as well as they exist in this little environment of simply Apple stuff as well as various other things simply kind of Fades away currently there are a couple of notable exemptions to this policy like they do from time to time mention oh our brand-new laptop computer is X percent faster than the most popular PC laptop or something like that they'' ll do that from time to time but truly generally they do it far much less than the other business particularly in fact have enjoyed it a great deal in the smart device area if you see an additional smart device product introducing a lot of them will do right up spec comparisons to others and also like just number comparisons you understand our folding phone has a new 4 800 milliamp hour battery that makes it the largest battery in any kind of foldable in this group oh our new phone has a 200 megapixel cam that makes it the highest resolution ever in a smart device oh our brand-new display revitalizes at 165 Hertz making it 20 percent much more receptive than the next finest point all this stuff Apple doesn'' t truly like to do this kind of comparison instead they would much instead call every little thing now I'' m not just speaking about the products naturally they call points like the iPhone and also the mac and the airpods and also the software additionally has extremely useful names you have iphone iPad OS Mac OS wash OS TV OS Vision OS however they likewise like to take technical achievements as well as Technical functions and also brand them put a name on them they name everything so rather than 120 hertz High refresh rate ltpo display screen we'' ve got promotion rather of an optical finger print visitor we have Touch ID as opposed to a large straight vibration motor it'' s a taptic engine rather than the most up to date variation of glass from their distributor it'' s ceramic shield currently obviously every person understands the value of great appealing branding yet when you brand something for yourself as opposed to making use of the term that everybody else uses that specifically makes your variation a little more difficult to contrast to everybody else'' s so while all the other companies are talking about fine we obtained to 120 hertz now we we'' ve obtained 244 Hertz and now our gaming phone is 165 Hertz So it'' s 15 even more receptive than their 144 Hertz and also Apple'' s over below like we have Pro activity as well as this version of promotion is extra responsive and smooth than any other Pro activity we'' ve ever had like they rarely utilize ip68 or IP67 on phase as long as they much like claiming it'' s dirt and also water immune once more as well as there ' s hole punch intermediaries in the top of the AMOLED screen of every other phone in the shop but ours with our software program on top is a vibrant Island there'' s actually a whole web page of these just on Apple'' s website I ' ll link it listed below simply just brand name of things that they'' ve put their stamp on some are programs some are includes some innovations there'' s a great deal of them plainly they ' re not the only ones that do this however it'' s simply one of the most constant feature of every one of their discussions and also the cherry on top of all this is a great deal of times Apple doesn'' t also actually like stating at all ever what the real spec is they'' ll leave it to you to figure out later and also Tech customers are truly excavating as well as figure it out however when'' s the last time you ever before saw the milliamp hr size of an iPhone pointed out in the Keynote last time I examined they simply don'' t do that ever before they ' ll just tell you it ' s the longest battery life of any kind of apple iphone we'' ve ever before made that is the embodiment of control and also comparison currently with the New Vision Pro headset that Apple simply unveiled particularly it'' s fascinating it ' s actually fascinating I made a whole video simply on I obtained to attempt it as well as my initial impressions with it if you somehow haven'' t seen that yet I'' ll web link it below however it'' s likewise quite clear based on what we understand that Apple has future strategies with this to make it less costly of program but to likewise make it smaller and also higher Tech and also far better and also much better to the point where the tech kind of just Vanishes and you have a set of glasses that you look with as well as still have all the innovation and also feature from so they never truly intend to call The Vision Pro a virtual reality headset despite the fact that it completely is as a result of the Ambitions that they need to steer this this vision as well as the control that they have no word play here meant in the direction of mainly AR things so you'' ll see all kinds of Demos in the video clips of a digital truth headset with really great pass with like when you go into that movie theater demonstration for one like you'' re in total darkness with a significant display in front of you I imply that'' s actually a VR headset but they wish to guide you so a lot in the direction of reasoning of vision as an augmented fact experience and that'' s a lot easier if you just never state virtual reality out loud whatsoever the closest they got was chatting regarding how you can spin the digital crown as well as totally immerse on your own past the dimensions of your physical room with functions called environments and also there it is they'' ve took care of to Brand online truth with a various name so they can control it and manage what it'' s compared to gradually they also didn'' t state a great deal concerning the specs on stage component of it certainly is because this is something that'' s coming out uh early following year so it'' s refrained possibly some points alter between every now and then however they still didn'' t state a refresh rate on phase they didn'' t state a field of view number in levels like they avoided a great deal of the points that basically every other VR headset as well as manufacturer available would certainly place in their presentation however there was no scarcity in any way of calling things and also establishing the tone for just how they want us to consider this headset moving forward so the next time you'' re watching an apple presentation or some keynote there'' s a great deal of excellent points to focus on you recognize the graphics the changes the Drone shots the power stances yet it'' s words focus on words thanks for seeing catch you guys in the next one tranquility
